top of page

Canberra 2017

Reinforcing our Commitment

What started as a good idea around two years ago certainly fulfilled all my hopes and dreams over 11-12th November 2017. AUSTCS 2017 was, according to the people who attended, an amazing, exciting and inspirational tea event for Australia.

2017 seminar

Turning Interest Into Action

What started as a good idea around two years ago certainly fulfilled all my hopes and dreams over 11-12th November 2017. AUSTCS 2017 was, according to the people who attended, an amazing, exciting and inspirational tea event for Australia.

I can’t express my gratitude enough to all those who put faith in AUSTCS 2017. As the weekend progressed and each stage of the very first seminar brought forward smiles, conversation and moments of pure passion, all that faith was repaid as the delegates began to realise they were a part of something unique.

An enormous thank you to our 2017 sponsors Andrews & George Co’s DoMatcha, Pine Tea & Coffee’s Silvertip Teas and 18ThirtyFour. Their generosity and sponsorship dollars made the tickets affordable, which allowed many to attend.

Thank you also to our business supporters including Cuppa Cha, Ito En Australia, Kohli Tea Emporium, Ms.Cattea, The Steepery Tea Co, Tea Garden Co and Tian He Healing Arts, as well as those who helped us promote and host the event: 666 ABC, the Australian War Memorial, BeanScene, the Economic & Cultural Office of Taipei, The High Commission of Sri Lanka, Mercure Hotel Canberra, Tea Festivals Australia and Visit Canberra.

But the biggest thank you must go to those who came along, engaged, contributed and made AUSTCS 2017 the amazing event it became.

In the words of my opening speech: “The Australian Tea Cultural Seminar, is a good idea but it can only work if everyone within our Australian tea community get behind it."

If, for whatever reason you weren’t able to attend AUSTCS 2017 then please start connecting with us today by signing up for the fortnightly newsletter, and becoming engaged and informed about AUSTCS 2018 in Melbourne.

Your sincerely,
David Lyons
AUSTCS Founding Director

Catch up on all the action from the
2017 Australian Tea Cultural Seminar

Our Sponsors 2017



Dō (pronounced ‘doh’) is the Japanese symbol for ‘way’ or ‘journey’. DōMatcha means ‘The Way of Matcha’. Discovering the way of matcha is a journey well worth taking; a journey that brings people together in celebration of health and the simple beauty of life. We invite you to share in our journey and discover DōMatcha!

DōMatcha® is 100% authentic Japanese matcha, directly from Kagoshima and Uji, Kyoto. This is where matcha originated and where the most premium quality matcha is produced. Our supplier is based in Uji, Kyoto and has been in the tea business for 300 years. Our brand is also supported by the famous Japanese tea master Mr. Kazunori Handa, whose family has been in the tea business for 400 years.

DōMatcha® is cultivated, harvested and processed very carefully every step of the way to keep it fresh and rich in flavour, the Japanese way! Very little machinery is used in the process to assure top quality and to stay true to the ancient roots of Matcha.

Find out more at


Silver Tips Specialty Teas

The early days as a trainee at Bushells were invaluable to the business we run today. What an apprenticeship making and tasting 500 cups of origin teas per day.

Learning blending techniques, tasting hundreds of teas each day for 10 years, visiting tea estates, sale rooms and auctions in Calcutta, Cochin, Colombo and Jakarta were all most valuable lessons for development of the Silver Tip range.

We source all Black, Green, Oolong and White teas from origin taking care to select the best. Estate teas change quality weekly so it‘s important to understand how seasons progress. 

And for best flavoured, fruit and herbal teas we are Australian agents for the best in the business Gebruder Wollenhaupt.

Find out more at



On Christmas Eve of 1834, after much discussion and deliberation, notification was sent from the Botanical Gardens of Kolkata board to the Governor General of India confirming that a new variety of plant grew wild in the upper reaches of the Assam valley. Camellia sinensis – the humble tea plant – would go on to incite the Indian tea trade and industry that would help sculpt the British Empire.


18ThirtyFour is a consulting, promotional, and educational company for the tea trade with emphasis on Indian tea, but foundations firmly in all things tea. Owner and operator David Lyons, formed 18ThirtyFour in April 2014 after seventeen years of tea experience – a culmination of wholesale and retail. Just short of ten years wholesaling loose leaf teas to some of Australia’s finest hotels, restaurants, cafes and corporate clients, followed by an eight year stint in high street retailing, as Regional Manager for Australian based company The Tea Centre. With this experience, passion for tea’s history and a strong connection to Indian teas, 18ThirtyFour is the natural progression for David – a platform to share his love of all things tea!

Find out more at

Speakers 2017


Simon Pawson

Simon is the Director of Academic Programs for the Sydney Campus hotel management agenda at the internationally renowned Blue Mountains International Hotel Management School at Torrens University Australia, and part of the Laureate network of international universities.

Simon’s area of teaching and research interests include social and environmental justice, community-based tourism, responsible tourism, sustainable tourism, tourism and zoology, tourism and species conservation, human and wildlife trafficking, hotel strategic management, destination marketing and national identity, sustainable tourism, heritage tourism, destination management, social sciences—specifically tourism-related research, leadership and organisational behaviour.

​He has been an active researcher and social/environmental advocate in Cambodia since 2002. Previous research projects have included investigating social and environmental consequences of tourism development in Siem Reap, antiquities theft, sex tourism, pro poor tourism, human trafficking, attraction development, tourism and rural development, community-based and responsible tourism. His PhD investigated community development and tourism in Cambodia with particular reference to community-based tourism at Banteay Chhmar.


Simon also collects 17-19th century porcelain cups, saucers, containers and pots, mainly from China.


Dr Jillian Adams

Dr Jillian Adams is one of AUSTCS special guest speakers.

Jillian is an oral historian with a research interest in food
and culture and she’ll be offering insights into the history
of tea marketing, particularly in comparison to coffee.

As well as being a qualified teacher, she is a graduate of Cordon Bleu Ecole de Cuisine in Paris, and was the Training and Development Manager of Coffee Academy, a joint initiative of Douwe Egberts Australia and William Angliss Institute.

She is an adjunct senior lecturer at Central Queensland University and currently lectures in hospitality at Southern Cross University.

Author of A Good Brew: the history of H.A. Bennett & Sons and tea and coffee in Australia.


Mr. Masashi Sato

Mr Masashi Sato is the managing director of ITO EN Australia Pty Ltd. With more than two decades of experience not only in his home country of Japan but seven years in the USA, almost two years in Singapore and recently in Australia.

Mr Sato’s vast international experience in the corporate tea business will offer attendees an insight into the boardrooms of international tea companies and differences in the tea markets of Japan, the USA and Singapore compared with Australia.

His knowledge of corporate and business development can be an inspiration to even the smallest of start-up tea businesses and, for enthusiasts, offer a glimpse of how the big end of the tea industry operates and sees tea in the future.

bottom of page