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SYDNEY 2022
Australian Tea
Cultural Fair & Seminar

Committed to Culture & Community 
After two years of virtual seminars, AUSTCS returns with an in-person community-focused event bringing together arts, culture and quality tea with the Australian Tea Cultural Fair & Seminar

 

The 2022 Australian Tea Cultural Fair & Seminar

The Australian Tea Cultural Society presents our sixth annual seminar, celebrating a return to in-person community-building after two years of virtual events driven by pandemic isolation measures.

The TEAm is proud to announce a new-look event that blends a commercial, cultural and educational tea fair with members’ favourite seminar segments.

WHEN

8–9 October 2022

WHERE

 

Formerly the Rozelle Tram Depot, the Tramsheds complex is located in the inner-city Sydney suburb of Forest Lodge near the Glebe Foreshore. The complex is home to a quality selection of eateries and the Harold Park Community Hall, where we will hold our event over the two days.

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How to get there:

  • The Tramsheds is next to the Jubilee Park light rail station.

  • Buses also stop along nearby Maxwell Road and The Crescent.

  • Car parking is available at the complex with two hours free.

 

Accessibility:

  • Ramp access from Jubilee Park light rail station.

  • Lift access within the Tramsheds complex.

  • Accessible toilets on Level 1.

 

WHAT TO EXPECT

DAY 1: Saturday 8 October 2022

TEA FAIR (9am – 4pm)

  • More than 20 tea and tea-related stalls

  • Presentation room for tea education and information sessions

  • Main stage for tea ceremony demonstrations and entertainment

Free to enter, however tea sampling and attending presentations is ticketed; you will need to purchase a Fair T&P Pack.

What kind of stalls will be at the Fair?

As Australia’s peak body for tea culture, AUSTCS will prioritise stallholders who sell quality tea and tisanes, and tea-related items including ceramics, tea accessories, arts and crafts and fresh scones from the kitchen.

What is a T&P Pack?

The Fair T&P (taste & presentation) Pack contains:

  • A Fair voucher card containing 5 vouchers

  • A ceramic tasting cup

  • An AUSTCS reusable tote bag

You can redeem your vouchers in any combination for tasting samples or attending presentations. Tastings are provided by the stallholders; presentations are held in the Presentation Room in 25-minute sessions.

You can purchase any number of extra cards should you wish to enjoy additional samples or presentations. They are transferable, so you can share them with your friends too.

What’s the benefit of pre-purchasing a T&P Pack?

Due to the limited capacity at the venue, numbers will be restricted on the day. Pre-purchasing will ensure you don’t miss out.

DAY 2: Sunday 9 October 2022

SEMINAR (10am – 4pm)

  • Ceramic cup presentation

  • Welcome by Tea

  • Tea roundtables

  • Panel discussion

 

Those who have attended our previous face-to-face seminars in Canberra, Melbourne or Hobart know a little of what to expect. This year we have taken the best of previous seminars and added more discussion time with fewer presentations. Light refreshments will be available with a lunch period provided for members to find their preferred cuisine across the many choices of eateries within the Tramsheds complex.

What is the ceramic cup presentation?

Every year since 2018, AUSTCS has run a Ceramic Cup Competition in conjunction with the Australian Ceramics Association. After judging entries, we commission the winning ceramicist to make bespoke cups for our event. This session includes the unboxing of your very own handmade teacup and a presentation by the winning potter, who will give you the background to your cup, the design process, its significance, and its production.

What is Welcome by Tea?

Welcome by Tea is a ceremony of sorts, extending hospitality to members in the room. Each table will be hosted by a Volunteer Tea Brewer who will serve their favourite teas to members at their table. It’s a very personal interaction between the brewer and their guests, sharing information on the brew, its significance to the brewer and any other bits of information they wish to share. All this while collectively enjoying each beautiful infusion.

What happens at the tea roundtables?

This is where you can have your say on the future of AUSTCS and its activities. This year, there will be two main topics of conversation:

  • The proposed formation of the Australian Tea Awards

  • International Tea Day and its place in Australia

 

What is the panel discussion?

We invite a panel of expert speakers to discuss a tea- or industry-related topic. In the past we have had: Tasmanian producers talk about the role of place in their brands; a panel of tea growers discuss the future of Australian tea production; and representatives from food brands explain the role of innovation in their businesses. This year we will be investigating the connection between tea and mental health. Speakers to be announced.

Why should I pre-purchase my ticket?

The seminar on Day 2 is a ticketed event with highly restricted numbers. See below for further details.

DAY 3: Sunday 30 October 2022

VIRTUAL ANNUAL GENERAL MEETING (11am ADST)

Active AUSTCS members will be invited to attend the 2022 AUSTCS Annual General Meeting (AGM). This virtual AGM will give members their chance to actively vote on the business aspects of the organisation, which offers guidance to the managing TEAm with regard to the future direction of the Society.

SEMINAR REPLAY (12.30pm ADST)

An opportunity for those who are unable to attend the face-to-face Fair & Seminar in Sydney to catch up with a virtual replay of the two days. The presentation will comprise edited highlights, recorded presentations and snippets of the Fair and Seminar.

This is a FREE event, but bookings are required for the virtual showing. See below for further details.

TICKETS

DAY 1 (FAIR)

Entry to the Fair is FREE if you would like to browse and buy.

DAY 1 (FAIR)

Fair T&P Pack – $10

For sampling and attending presentations.

  • A Fair voucher card containing 5 vouchers

  • A ceramic tasting cup

  • An AUSTCS reusable tote bag

Fair T&P Extras

For those who have already bought the T&P Pack, this voucher card allows you a further 5 vouchers to try samples and attend presentations.

Extra T&P Voucher Card $3.50

FULL SEMINAR PACKAGE (DAY 1 & 2)

Full Fair & Seminar Package - $150

This package includes:

  • Access to Day 1 with a Fair T&P Pack (see above) so you can enjoy and get involved in the Fair.

  • Access to Day 2 with a Seminar delegate pass (including Welcome by Tea and light refreshments)

  • Handmade AUSTCS 2022 cup

  • Official seminar program

  • 2022/23 annual AUSTCS membership

  • Access to AUSTCS member benefits

  • 2022/23 voting rights at the AGM, including participation in the TEAm.

If you are a current AUSTCS member you are eligible for a member’s discount; please contact us if you have not already received your offer via email.

 
 

BE A STALLHOLDER 

WANT TO BE A STALLHOLDER AT THE FAIR?

You can become a stallholder on Day 1 at the Fair by applying to AUSTCS for consideration. All applications will be considered for suitability, and you will be notified if your application has been successful. No correspondence will be entered into prior.

TYPES OF STALLS

STALL A

STALL A – $360

  • Three trestle tables made into a closed ‘U’ shape with the flat of the U being the customer-facing side.

 

STALL A is suitable for those wishing to offer sample tastings. Sample tasting will be conducted from the left-hand side of the middle table, with sales being conducted from the right-hand side of the middle table from the perspective of the stallholder looking out at customers. The side tables are suitable for stock or displays. All tables will be covered in black tablecloths.

 

Banners or stands are allowed at the rear of the stall, though you must maintain a clearway behind your stall for movement and safety. Please note there is no electrical outlet at the stall – hot water will be provided to you throughout the day for brewing.

 

Maximum two staff members per STALL A at a time due to venue capacity.

 

Current AUSTCS members are eligible for a discount please contact us

STALL B

STALL B – $199

  • A single trestle table covered with black tablecloth; some are flat against the wall with side access, some are removed from the wall with rear access.

 

STALL B does not allow for liquid tea sampling. This type of stall would be suitable for tea-adjunct businesses, for example ceramics, arts and crafts, packaged foods, or a business or organisation offering services.

 

A banner may be used either to one side or behind the stall, depending on the stall positioning.

 

Maximum one staff member per STALL B at a time due to venue capacity.

 

Current AUSTCS members are eligible for a discount please contact us.

STALLHOLDER INCLUSIONS

 

  • Stall hire

  • Full Seminar Package

  • Stall A hirers receive an extra Fair T&P Pack

  • Hot water for brewing

 

Stallholders also have the opportunity to host a session in the Presentation Room. Each presentation is 25 minutes and comprises a 10-15-minute video (to be pre-recorded), followed by a live discussion and Q&A. These presentations are a great opportunity for you to engage with a small, interested group. 

 

How do the vouchers work for stallholders?

Attendees purchase a Fair T&P Pack containing a voucher card of 5 vouchers. The vouchers can be redeemed for samples or a presentation session.

 

For stallholders, each voucher is a nominal payment as a contribution towards the cost of providing sample tastings. Collect these and at the end of the day we will reimburse you $0.50 per voucher. This payment will be made in the week following the fair to your nominated bank account.

 

The vouchers are your responsibility to collect and keep secure. You may choose to collect them (or not) at your discretion; for example, if a customer has a sample and then makes a retail purchase, you may choose not to collect the voucher to thank them for their purchase, or you could offer two sample tastings for the price of one voucher as a promotional activity throughout the day.

 

(Vouchers submitted for the presentations become the property of AUSTCS and make up some of the revenue required for the day’s costs.)

 

I have questions about the Fair, how do I find out more?

For more information contact David Lyons david@austcs.org.

 

Successful applicants will be contacted and more details will be provided at that time.

 

If you are interested in being a part of the Fair, apply now for a stall.

BE A STALLHOLDER 

 
 
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AUSTCS
Ceramic Cup Competition

The 2022 seminar also marks the Fifth round of our now world-famous Ceramic Cup Competition.

The competition complements our ritual of ‘Welcome by Tea’ while developing a relationship with the ceramics community through a partnership with the Australian Ceramics Association.

From early 2022, Australian potters will be invited to submit a teacup for judging, with the winning ceramicist to be commissioned to produce the AUSTCS cup for 2022.

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Our previous AUSTCS Ceramic Cup Competition winners have been Annemieke Mulder in 2018, Minna Graham in 2019 and Christopher Plumridge in 2020. Are you up for the challenge?

Keep an eye out on our social channels for the commencement of the competition and check out the Cup Competition Page for details.